about us
WHO IS KINDRED?
Welcome to a vibrant revolution in eco-conscious living. Born from a desire to break the monotony of “boring and beige” eco-products, our brand offers a dynamic alternative that doesn’t compromise on
quality or style.
We specialise in a unique range of themed cloth nappies, from ‘gothic’ to ‘sparkly’, and even feature a limited-edition model designed annually by artists for charity—making each choice at once a style statement and a stand for meaningful causes.
At our core, we see our brand as a community more than a mere business. We are dedicated to educating and empowering families to make environmentally conscious decisions without feeling overwhelmed. Through our products and community engagement, we strive to foster a supportive and inclusive environment where every parent can feel confident in their choices.
Looking ahead, we aim to grow into a sustainable business that supports itself while continuing to inspire and educate. Our dream is to transform the daily act of choosing a nappy into a gesture of environmental activism. We’re here to prove that small changes can make a big impact and that together, we can forge a path towards a more progressive future.
Brand visions
To create a future where conscious parenting is the norm—not the exception—by making sustainable choices accessible, empowering, and joyfully personal for every family.
Brand Mission
Kindred’s mission is to support modern parents in making sustainable, informed choices through bold, expressive cloth nappies, practical education, and an inclusive community. We exist to challenge outdated eco-stereotypes, spark curiosity, and provide a trusted space where progress—not perfection—is celebrated.